As noted above, organizational innovations are also part of the lifeline to Gore’s success. In the words of a business analyst: “Gore’s uniqueness comes from being as innovative in its operation principles as it is in its diverse product lines. ”The firm’s organizational structure is flat, allowing frequent and direct communications among all associates. Essentially, the firm operates by developing a “bunch of small task forces.” Teams, which are organized around what are perceived to be opportunities to create innovative products, are small, as are manufacturing plants (no plant has more than 200 associates). When new hires join Gore, they choose a mentor who helps them develop and find a team to which they believe they can contribute. Instead of bosses, associates have leaders, a prestigious position in that team members elect their own