The variety of products offered on eBay "can boggle even a jaded mind," but Izberk-Bilgin and Ahuvia neglect to analyze the structure of eBay that makes this great variety possible. It may be difficult to visualize a McDonaldized structure underlying the variety of items listed on eBay. However, that structure is the database itself and its interface with buyers and sellers on the site. Variety attracts buyers and sellers alike, but that variety would not be manageable without the McDonaldized architecture of the database and the website that brings these items together in one efficiently searchable space. Without a McDonaldized structure to classify and to access the large number and wide range of entries, as well as to make entering and Ordering easy,