Differentiation becoming difficult – Due to the numerous product lines present from HUL, P&G, Godrej and other brands, the differentiation in the Hair care segment is becoming difficult. Sunsilk still owns its own because of its co creation concept and due to owning the novelty of using Hair care experts. But the novelty will soon wear off and it will be back to square one of using brand ambassadors. Thus, differentiation will become problematic again.