This is a yearly festival of hot air balloons which takes place in New Mexico, the USA during early October. It is spread over 90 days and up to 500 balloons are flown each year. The festival is said to be one of the largest hot air balloon festivals in the world. It features a number of different events on different days, for example, a Crispy Crème morning glow on the first day. This event represents Mexican culture to the core and is one of the largest tourist attractions hence a major source of income for the city.