Brands[edit]
Nissan: Nissan's volume models are sold worldwide under the Nissan brand.
Datsun: Until 1983, Nissan automobiles in most export markets were sold under the Datsun brand. In 1984 the Datsun brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan announced the relaunch of Datsun as a brand targeted at emerging markets.[73][74]
Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand. 2012 Infiniti changed its headquarters to Hong Kong, where it is incorporated as Infiniti Global Limited. President is former BMW executive Roland Krueger. From 2014 on, Infiniti cars are being sold also in Japan.[75]
Nismo: Nissan's in-house tuning shop is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand.[76][77]