When we think of our values we think of what is important to us in life. Each of us holds numerous values (e.g., achievement, security, benevolence) with varying degrees of importance. A particular value may be very important to one person but unimportant to another. The value theory (Schwartz, 1992, 2005a) adopts a conception of values that specifies six main features that are implicit in the writings of many theorists: