Abstract: The increase information quantity and availability has generated transformations
in customer behaviour, by having almost immediately access to huge amounts of data the
customers’ process of buying a product or service is using more information regarding the
product characteristics. This situation generates changes on each step of buying process.
The customer satisfaction is harder to reach and the sustainable development of a marketing
strategy needs to take into consideration more factors. The article aims at providing new
information on customer satisfaction and sustainable development by using a marketing
models framework.
Key-words: marketing models, sustainable development, customer satisfaction