The irony of this book being awful would be so delicious. Unfortunately, it's actually funny, clever, and thoughtful. If you read Scott's blog on a regular basis, you'll see that he has incorporated a lot of the ideas he's been toying around with on there for years. It is by no means a verbatim rehashing, though. Most of the ideas are new, and the ones that come from some of his other material have been reworked and are examined in new contexts. If you like the idea of screwing up on a regular basis and still winning in the end, read this book. Or don't. Not reading it would be a mistake, but apparently those are okay.