In this culture, greed is good and money is God. There is little regard for ethics or the law. Such attitudes permeate the whole company from the top down to individual workers. Bribery, cheating, and fraudulent practices are widespread. Creative accounting and misleading profit reports are a matter of routine. Denial, Reputation management enable them carry on their unethical and often illegal activities until they are caught red-handed by correcting forces of the market. When management are blinded by greed and ambition, they often cross the line without being aware of it.