You can purchase at Amazon.com via website, mobile application (iOS and Android) and Kindle Fire. More than half of all shoppers tend to gather information about products before purchasing online. They use search engines to discover information when shopping online. Performance of search engines in directing traffic to Amazon site and Google is the biggest player in the game – leading organic search. Not only Google but also Youtube and Facebook are channels getting the online shoppers to the sites.
Amazon makes your life easy for sign up process. Only E-mail address for user account must be provided and shipping address in order to complete. No user verification via any other channels, you can finish it by 5 minutes. After logged in, dashboard shows On Order, Next Delivery, Amazon Prime status, Gift Card balance, etc. Moreover, shoppers can search product by text or image (via mobile application), select product until add it to cart without login. User login required for checkout process.
Boost sales on Amazon by cross-sell and up-sell offering will be shown as Recommended for You by browsing history, Frequently Bought Together, Free Shipping at least 35 USD, etc. Not only Amazon.com but also your E-mail is another channel getting other offerings, for example, Thank You E-mail, Deals in something (as a result of purchase history), Black Friday Deals, etc. Moreover, Amazon provides good service for online shoppers, such as Express Shipping by Amazon Prime and Low Price Guarantee for only Amazon products.
Normal experience of online shoppers is adding product to their cart and enter to checkout process which is consist of selecting shipping address and delivery method. Amazon offers another option is Buy Now with 1-Click, it’s very convenient. Just select payment option and confirm order after you clicked such button. You can make a payment via Credit Card, Debit Card or Gift Card (Amazon Wallet). After order confirmation, you can track your package via Your Order menu.
Amazon provides many channels when shoppers need help. You can search or create your question via Help Community or contact Amazon Customer Service via Chat, E-mail or Phone. For phone contact, you can select option Call me now or Call me in 5 minutes. It’s easy more than call by general help number