Coordination of activities is necessary to implement the marketing plan and the communication message of the area and its distinctive characteristics in order to safeguard commitment, avoid conflicting actions from within the place itself as well as the procedure of doing the same things and duplicating actions (Kavaratzis and Ashworth, 2008; Sartori, Mottironi and Antonioli, 2012). Networks reinforce the bonding -it is associated with cooperations inside the enterprises of the community- while the word ‘bridging’ is associated with external cooperations, as is for example the coordination of activities between entrepreneurs in a region as well as the contribution of an external cooperation such as an advisor from another country or a private sector stakeholder who has experience in the related issues (Jones in McGehee et al., 2010: 489). Social network theory argues that the attributes of individuals are less important than their relationships and ties with other actors within the network (http://www.istheory.yorku.ca/socialnetworktheory.htm). These groups need to develop dynamic relations, cooperating and collaborating rather than compete.