The farmers paid the highest concern on the economic dimension (Table 3) which was directly related with their income. The problem was on the environmental dimension, especially on the Use and Handling of Chemical issues. Some of the prohibited and banned chemicals were wildly used without any data records on the coffee production methods. Habitual overuse and misuse of agricultural pesticides methods in many parts of Southeast Asia as well as in China, have exposed farmers, consumers and the ecological system to the risk of pesticides (Lamers et al., 2011; Panuwetet all. 2008). The coffee bean might have been roasted and contaminants were eliminated by the roast processes, but the ecological system still took the risk of misused pesticides. Schreinemachers et al. (2012) stated that the public standards reduced the misused of pesticides of fruit and vegetable produces in northern Thailand. Therefore, 4C standards provided both economic incentives and useful services for 4C farmers.