Images of Managing Change
Sustaining Change
Once implemented, change is not always embedded in an organization
The ability to make the change “stick” indicates the long-term success of the change
There are a number of actions that can help sustain change.
Actions for Sustaining Change
Redesigning roles: This is a common outcome of change and is a sign that the change is of considerable importance.
Redesign reward systems: reward systems form part of the culture and changing this is a way to directly influence the core values of the organisation. 
Link selection decisions to change objectives: Selection criteria are symbols of whether new ideas and change are being encouraged.
Act consistently with advocated actions: This indicates the permanency of change through adopted practices and priorities.
Actions for Sustaining Change
Encourage “voluntary acts of initiative”: New practices that support the change should be encouraged as the norm at all levels of the organization.
Measure progress: Measures are used as a means to quantify the progress of change and to provide achievable goals.
Celebrate “en route”: It is encouraging for all involved in the change if short term wins are acknowledged and celebrated. This enhances the credibility of the program.
Fine-tune: The change program should be open to remodifications which will improve the change outcomes.
Change Managers Beware
Expect some unanticipated outcomes
Be alert to measurement limitations
Don’t “declare victory” too soon
Beware escalation of commitment
Recognize “productive failure”