There are plenty of factors that affect this, however. One major factor is the tie’s width compared to to the suit jacket’s lapels. In general, if your lapels are slimmer, your tie should also be slimmer. If your lapels are a bit wider, your tie should be too.
Another factor is your general build. Do you have a slim, small stature? Slimmer ties and lapels will look better on you. If you have a broad shoulders and chest, you want to wear something wider.