Once you’re finished editing, you can upload your photo to any social network or post it to your Grid — each of which feels like a more modern, svelte Instagram profile — but VSCO insists that’s not the intent. "We’re not interested in creating another social network," says VSCO co-founder Joel Flory. "We wanted to create a platform that honored the art [our users] created without likes and comments." Yet, eager for feedback, many VSCO Cam users are posting their work to Instagram, as shown by the sheer volume of #vscocam tags hitting the service every day. "They are utilizing Instagram for what it’s great at: connecting," says Flory. "It’s a great communication tool, and VSCO is focused on photography tools."