WO Strategies (Weaknesses/Opportunities)
1 As Starbucks has large market share of about 85% in the US market, they must take advantage of their market expansion to increase its market share outside its domestic market. (W1,O1)
2 If Starbucks face difficulties to operate internationally, they must take advantage of their products and adapt them according to the consumer’s demand and environment through product diversification or market extension strategy. (W3,O2)