An account manager often serves as the face of her company. In most cases, she is the primary, if not only, company representative who communicates with clients. As a result, it is important for her to deliver a positive customer service experience. This is accomplished by listening to each client in order to gain an understanding of their individualized needs, in order to direct them to the appropriate product or service. It is important for the account manager to manage the expectations of her clients; when disruptions occur during the service delivery process, it is imperative that she work to resolve situations quickly, as her goal is to win their repeat business.