What are the benefits of using photos with press releases?
PR Newswire’s Web analytics show that adding a photo to a release can increase views by up to 1.8x. Distributing a photo with a press release results in broader reach than if the photo or release is sent alone. Press releases with multimedia content are shared more often than plain text releases via social media. Multimedia news releases have longer online life. They generate visibility for an average of 20 days vs. 9.4 days for a text-only release.