Recently, the technology of mobile hotel reservation adoption has become prevalent among luxury city hotels in
Malaysia. A search for 3-5 star Malaysian hotels that adopt mobile hotel application through the search engine
Yahoo (http://www.yahoo.com, accessed in October, 2012) produced a list of 27 hotels all over the country. The
continuous and marked change for tourism and hospitality environment over the past decade, stable economy as
well as large foreign investors to set up operations in Malaysia had contributed to the stiff competition among hotels
in capturing customers. Evidently, the mobile market in Malaysia scenario can be seen very positive and competitive
(Wong & Hiew, 2005)