THIS PAPER INTRODUCES THE BASIC CONCEPTS ASSOCIATED WITH SOCIAL NETWORKS, DESCRIBES ITS ADVANTAGES AND
APPLICATIONS, AND CLOSES WITH A DISCUSSION OF THE CRITICAL DATA AND ORGANIZATIONAL PREPARATION REQUIRED TO LEVERAGE
SOCIAL NETWORK ANALYSIS (SNA). EVEN IF YOU’RE NOT READY TO IMPLEMENT SNA TODAY, IT’S VITAL THAT YOU BEGIN THE PROCESS OF
“FUTURE-PROOFING” YOUR DATA GATHERING AND STORAGE STRATEGIES.