For all their success in basketball, the Kentucky Wildcats have been unable to remain consistently competitive in football. The last two Kentucky football seasons have resulted in an embarrassing 2-10 record. Playing in the brutally competitive Southeastern Conference, the Wildcats won an SEC title in 1950 under legendary coach Paul "Bear" Bryant and shared SEC titles in 1976 and 1977 under Fran Curci. Bryant left the school in 1953; some attribute the move to a conclusion that the football program's popularity would always remain a distant second to the basketball program, at that time coached by Adolph Rupp, a legend in his own right.
UofL hired legendary coach Howard Schnellenberger in 1984. The team has continued to rise under coaches John L. Smith, Bobby Petrino, and Charlie Strong. On November 2, 2006, the 5th-ranked UofL football team defeated the 3rd-ranked West Virginia Mountaineers in what was dubbed "The Dream Game", the second time in Big East history that two top-5 teams had ever met. The game was ranked as the most-viewed ESPN Thursday night football game ever.[9] The game marked a new high in a program that had been on the rise for several years.
Only one week later the Cardinals were defeated by a third undefeated Big East team, the upstart and 15th-ranked Rutgers Scarlet Knights, in what was billed as the biggest college football game in the New York City Metro Area in 60 years; with the Empire State Building even being lit with the Rutgers team colors. The game was also one of the highest rated ESPN Thursday Night games ever as a record crowd in Piscataway, New Jersey stormed the field in celebration. The loss ended the Cardinals' national title hopes, but the team did receive a bid to the FedEx Orange Bowl. On January 2 the Cardinals defeated Wake Forest 24–13[10] in the Orange Bowl to claim the team's first BCS Bowl win.
More recently, the state has been at the forefront of coaching integration in Division I FBS football. Following the 2009 season, all three of the state's FBS programs filled their coaching vacancies with African Americans. The first to do so was Western Kentucky, who hired Willie Taggart to replace the fired David Elson. Louisville followed suit by hiring Charlie Strong to replace the fired Steve Kragthorpe. Finally, Joker Phillips, who had been the designated successor to Rich Brooks at Kentucky, took over after the latter announced his retirement. The first African American head coach at any of the Division I football programs in Kentucky was Ron Cooper, who coached at Louisville between 1995 and 1997.
The Division I Football Championship Subdivision (FCS) Eastern Kentucky Colonels have held a long tradition of football success. Until the 2009-2010 season, the Colonels were tied with Florida State University for the most consecutive winning seasons (32). In that season, EKU finished 5-6. Eastern returned to the FCS Playoffs in the 2011 season, in which it lost to #17 James Madison 20-17 in the opening round. The Colonels have won 20 Ohio Valley Conference (OVC) titles and two FCS (formerly I-AA) National Championships, in 1979 and 1982. Much of Eastern Kentucky's success came during the long tenure of head coach Roy Kidd, who led the team from 1964 through 2002. The program has continued its success under more recent coaches Danny Hope and Dean Hood.