PIMS (Profit Impact of Market Share)
: this shows on the relationship between market share and profitability.
DPM (Directional policy matrices
) is the tool for helping to define and analysis the SBU, which segments that company should develop and how to achieve. Typically, DPM helps company to understand the potential and performance of the process whereby company can make decisions such as investing or withdrawal. The DPM should include sales,marketing or operations managers, these activities are very important tasks in order to get the best results.