Brooke (my fellow co-owner) and I met on a birthright trip in 2011. We were generally bored and not satisfied with the jobs we had. What started as a fun idea to entertain ourselves and make a little extra cash very quickly proved to be extremely interesting to people — including those outside of friends and loved ones who were obligated to demonstrate interest — so it grew quickly. We started baking out of a home kitchen, then moved to moonlighting in a catering kitchen. We eventually created a Kickstarter and were able to raise enough money to graduate to our own big-kid, albeit tiny, bakery. From inception to official paperwork was about a week, if that. It was pretty crazy, looking back on it. The majority of our business is catering, and in fact our bakery was originally intended as a production space. As we were doing the buildout, people kept poking in to see what we would be selling and expressing excitement at the addition of a bakery to the block, so it just made sense to also offer a walk-in retail experience.