Making customers loyal to the brand have become a key issue
for marketers to achieve since it acts as a major contributor to
competitive advantage. The brand image is argued to be the
main source for brand loyalty and organizations continuously
seeks for ways to achieve brand loyalty through enhancing their
image. Employee branding makes it possible for organizations
to consistently deliver a desired brand image to the customers,
through its employees, and it could therefore be of importance
to explore the relationship between employee branding and
brand loyalty.