Following a significant PPH, women with greater blood loss are less likely to initiate and sustain full
breastfeeding and this may be related, in part, to delays in initial contact with their baby as a consequence of the PPH.
These findings have implications for postnatal care as these women may require greater support, education and
assistance in initiating and sustaining breastfeeding. In particular, enabling the opportunity for the newborn to suckle
as soon as is practicable should be encouraged