• Personal contacts – interviewer can ask more questions and
record additional observations about respondent, such as dress
and body language. Personal interviewing take 2 forms;
- arranged interviews – marketer contact respondents for an
appointment and often offer small payment
- intercept interviews – researchers stop people at a shopping
mall or busy street corner and request interview on the spot
• Online contacts – offers ways to do research on its website and
offer incentive to answer it. Or it can place a banner on
frequently visited site such as Google