“Attracting Tomorrow”
These words symbolize TDK’s aspirations as we have continued over the years to create new norms through encounters with various industries, including music, computers, automotive, and energy. From now on also, TDK will endeavor in various fields to build and change the future from small components.
The “TDK Brand Movie” is based on this new communication message of “Attracting Tomorrow.” It expresses the essence of the TDK brand, namely, “creativity,” “challenge,” “quality,” and “magnetic materials,” and also our “global” and “innovative” attitude.
The video will be broadcast not only on TDK’s website but also at recruitment events, exhibitions, in the lobbies of our sites, and on other occasions in order to publicize the new TDK brand widely to people with an interest in TDK.