“Our mini-poster about coal resources is an example of this. This piece has been part of our efforts to tell the people of Letcher County, ‘Here’s what’s going on with coal and the choices around it.’ Previously, people used to need an intermediary to explain our materials to them.
Now, they can pick up our piece and understand it; it grabs them. Now any person can pick it up and have access. It really reaches people. This is a key connection to organizational effectiveness.”