Starbucks executives attributed the fiscal third quarter success to the company having upgraded the customer experience with new products and improved service, Fiscal third quarter revenue at Starbucks stores open at least a year rose 8 percent in North America and 5 percent internationally. This comparison is a key measure of a retailer’s performance because it excludes stores that recently opened or closed. Also during the quarter, Starbucks announced it has acquired full ownership of its retail operations in Switzerland and Austria. This follows an agreement in May with joint - venture partner Maxim’s Caterers Ltd. To buy its stores in Central, South and Western China in a broader strategy in which China will be its largest market outside the U.S. According to Starbuck’s CEO Howard Schultz.: “ Starbucks has never been healthier, more connected to our customers and partners, or better positioned to go after the tremendous business opportunities that lie ahead. ” Analysis are reminded however that Dunkin Brands and McDonald’s plan to gain and attract customers globally who otherwise may go to the pricier Starbucks stores.