Apple employs to motivate its employees . According to Maslow’s theory , low-order need should be taken as priority . In Apple position , they have fulfilled their employee needs of physiological by setting an average salary of $ 108,483 which basically can ensure survival . Then , Apple also provides a wide range of application to protect the safety need of workers such as the development of health and safety standard , training more employees to identify hazards or providing safety equipment . Furthermore , the Apple 2013 report illustrates the improvement in Apple research to provide employee a better workplace including support of social networks , work group and enhance worker-supervisor relationships .