Vision statements put forth without management or executive muscle behind them do not often help bring about the accomplishments they are intended to drive. With the appropriate support, however, a com- pany’s full efforts can be galvanized toward the achievement of a powerful vision.
One great example is Jack Welch, former CEO of General Electric, who enunciated a very simple vision statement: “We’ll be Number 1 or Number 2 in the markets we serve.” Not much room for argument. Welch supplied the resources, built the infrastructure and provided the leadership to fulfill the vision.