5.7. Global Eco Hub “Gecolization”
A global eco hub that is facilitated by cloud computing that will be able to house data and information across the globe on eco sustainability practices can be achieved. For all intents and purposes of this paper, the total sum effect of the above cloud computing will be referred to as “Gecolization”. Miles, Snow and Miles are optimistic about the corporate and local alliances that can be established, such partnerships facilitate sharing research, information, markets and influence. With such a wide scope of operation and opportunity, a green news database can be created. Its many functions would include but not limited to recording, storing, disseminating, updating data with the latest initiatives of environmental sustainability projects and practices. Relationships and interplay of other disciplines affecting and accruing to eco sustainability can be curved out. News media houses and or industry can start broadcasting green news as well, for instance we could have a GreenBBC, GreenCNN, GreenAljazeera excluded to showing and broadcasting only achievements of green projects and innovations from across the globe as opposed to the current environment news bytes that discuss most often than not out of context environmental externalities. The present suggestion is different to the extent that it advocates for broadcasting and disseminating environmental positives. To another end, virtual teams of firms that have franchises overseas can tap into the invaluable asset that can be utilized as an eco-sustainability information/experience sharing hub. Adopting Melnikas’ thoughts and framework, this will be a place where explosive mergers of cross fertilization of green ideas, data, knowledge and resources from diverse cultures, philosophies, lifestyles, environments, schools and preferences germinate to bring forth modified best environmentally sustainable practices and routines from around the world [29]. 3M has managed to transform this idea into reality through its products and services such as 3M’s cloud library. This is a digital library with e-books that can be read on 3M e-reader which offers the same experience as reading a physical book with touch screen facilities. A green digital library that offers the same services and products as 3M’s online booths would facilitate an eco-sustainability organizational culture within companies