Video
The rapidly shrinking size of video players and monitors combined with the ability to replay digitized video from a compact disk or DVD direct to a laptop or hand-held computer screen have further advanced the popularity and effectiveness of video in presentations. Unlike slides, pictures, and printed materials, video has the advantage of both sound and action. The product can be shown in action for example, the prospect can be taken on a virtual tour of the selling organization and see the product being produced or he or she can simultaneously see and hear a personal message from the president of the selling organization as well as testimonials from satisfied customers.