Typically, this means that companies should, where possible, seize opportunities to:
highlight the potential local growth, employment, and fiscal benefits of the environmental project they’re proposing;
promise to publicize the locality’s success in meeting environmental standards and blazing new paths, enabling the locality to brand itself as an effective supporter of a national goal;
train local people to assume the technical jobs the project will generate;
contribute to the science and environmental curricula of local schools;
offer to help the locality build business by touting its future potential as a clean environment.