Commence CRM education
There is considerable misunderstanding about it. If you are
about to embark on a CRM implementation, it is important that
all stakeholders have a clear understanding of what CRM denotes.
Your IT people might think that it is a technology project. Your
marketing people might think it is something to do with a new
approach to market segmentation. Your sales people might think
it is about a new centralized database for customer records.