In 1946, Air France organised the first competition to recruit hostesses. Having a uniform became essential. The fashion house Georgette Renal, chosen by hostesses, included a wardrobe of basic clothing items: a suit, a summer dress, and a coat. In 1951, with the airline experiencing great success, it chose the Georgette de Trèze fashion house to modernise and feminise its hostesses' appearance, and to convey the spirit of the 1950s.