The first type of transaction corresponds to a commodity view of logistics services where
parties adopt a transaction view (short-term relationship) even if it possibly implies some repetitive
expeditions. For example, on on-line freight platforms, customers specify their order
(quantity, origins and destination, time constraints), ask for the best quotation and conclude
their contract on-line. In fact, after a much publicized start-up, it seems that most of these
marketplaces are not viable for many reasons including mistrust of customers, nonparticipation
of logistics providers, legal issues, technical issues