5. Why Do Thais Think Westerners Are So Great? - So many Thais think westerners are better than them. I was even told by one of the owners of the company I work for that Thais have always thought westerners (called 'farangs' in Thailand) are better than them and that's why they are always striving to make as much money as westerners, be as well-educated and look like westerners. Yet, some of the lowest of the low westerners (usually dodgy western men) come to Thailand, but Thais treat them like they are gods. Why? Just because they're western, it doesn't mean they should be idolized and most Thais I know are ten times better people.