In this paper, we investigate two factors that we assume
to play a key role in finding an appropriate source: the salience
of the intended meaning for the source, and the source–target
relatedness. Salience refers to the extent to which the meaning
a metaphor producer wants to convey is a prominent attribute of
a particular source . As
can be seen in Figure 2, from among the various properties and
associations a padlock has, in our example that of “security” is
transferred to a memory stick. Salience addresses how central and
prominent this property is for a padlock, relative to other aspects
of a padlock. Relatedness has to do with the conceptual positions
of a source and a target in one’s representational system and refers
to the association strength of these two domains. In our example,
it refers to how easy it is to relate a padlock to a USB stick . These two factors have mainly been studied in the
context of metaphor comprehension and rarely in the context of
production. Moreover, as far as metaphor generation has been
studied, this research is primarily from the domain of linguistics
In this paper, we investigate two factors that we assume
to play a key role in finding an appropriate source: the salience
of the intended meaning for the source, and the source–target
relatedness. Salience refers to the extent to which the meaning
a metaphor producer wants to convey is a prominent attribute of
a particular source . As
can be seen in Figure 2, from among the various properties and
associations a padlock has, in our example that of “security” is
transferred to a memory stick. Salience addresses how central and
prominent this property is for a padlock, relative to other aspects
of a padlock. Relatedness has to do with the conceptual positions
of a source and a target in one’s representational system and refers
to the association strength of these two domains. In our example,
it refers to how easy it is to relate a padlock to a USB stick . These two factors have mainly been studied in the
context of metaphor comprehension and rarely in the context of
production. Moreover, as far as metaphor generation has been
studied, this research is primarily from the domain of linguistics
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