The contest between the two superpowers, fueled by the ongoing "Cold War", was also obvious by the very setup of the respective pavilions, which received the largest and most prominent locations on site. Take a look at the site aerial view - the tall red spire (measuring 110m) in the upper middle was Russian pavilion, whereas the American one (the white oval dome-like building in the lower middle) was located opposite. Both buildings excelled all other representations by their magnificence, thereby demonstrating the country's power. 1970 was the year after the first successful landing on the moon - this endeavour and the "race to the stars" between the US and the USSR had dominated the latter half of the 60ies. Therefore, both countries' representations heavily emphasized their technological advance in aerospace technology.