Eigen value
Percent of explained variance
Perceived risk (RISK)
Purchasing from this Website would involve
more product risk (i.e. not working, defective
product) when compared with more traditional
ways of shopping.
Purchasing from this Website would involve
more financial risk (i.e. fraud, hard to return)
when compared with more traditional ways of
shopping.
How would you rate your overall perception of
risk from this site?