Target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace.
The hotel has target market is target service to customer a part of create income to hotel. Customer is a main group target of hotel include tourism, student, businessman and citizen need to stay among the travel. By these group enter to stay around 50-70 people per day. The hotel target income is around 10 million baht per years. So target market is customer and income.