I think this coffee shop is a small shop, a customer might not have so much attention. because it is a small local shop, so we need to start by setting the ad banner promotion to intend customers to the shop. The customers who likes this shop will tell others how good it is.and when people know they start advertising on social media by creating a Facebook Restaurant page so that customers can see the atmosphere, and then it happens, interested in coming and when the coffee shop, photo shop, and check in and share it online it will lead more and more people to the shop. Without charge for ads the same as other advertising