One of the brakes on the robust pace of growth that Apple has enjoyed in recent years has been the growing popularity of rivals such as Samsung – which has now become the world’s biggest mobile phone maker – as well as the launch of low-cost smartphone by Chinese manufacturers.
Not only has the Swiss Army knife been around in recognizable form since 1897 – when Karl Elsener, a Swiss manufacturer of surgical equipment, took out a patent for his Officer’s and Sports Knife – but it is also still made at lbach in Switzerland; it would surely lose much of its mystique if it were made anywhere else.