Brainstorming is one of the most common methodologies used to
bring out creativity and innovation from individuals. Different individuals have
different levels of knowledge about some things as well as different ways of
looking at the same thing. The process of brainstorming makes possible the
sharing of views and ideas and mental models commonly used by individuals.
It is also through this process that such ideas, views and mental models can
be challenged and defended and further elaborated or modified. Through
brainstorming it becomes possible to bring out the diversity of perspectives
and mental sets that exits in the brains of the participants. By properly
managing such brainstorming sessions, it is possible to produce a composite
perspective on a common problem. This composite perspective could lead to
innovation and new knowledge.