1) “Marketing is getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process” that means the marketing is one of the major success pillars of a product by identifying and understanding your customer and giving them what they want. All organizations including large and small, commercial, government, charities, educational and other not-for-profit organizations are need to communicate with a range of stakeholders. This maybe in order to get materials and services to undertake their business activities, or to collaborate and coordinate with others to secure suitable distribution of their goods and services. In addition, there are consumers who are free to choose among the many hundreds and thousands of product offerings. The marketing communication plays a major role in influencing consumer interesting and purchases in new product categories. The informative role of marketing communication is likely to have a much larger effect with uninformed consumers than with consumers who are better informed.