endorse particular forms of social association or cultural organization, and even promulgate particular ideologies, sometimes through references or allusions with explicit or implicit political or social import, which words like “Burning Man,” “New Hampshire,” and “The White House” might suggest, thus bringing some visitors who are strangers, in terms of face-to-face interactions, to the community celebrating the person’s life. These newcomers may be brought to these sites entirely by chance, thanks to a scrupulous but literal-minded search engine.