A sign of coherence of logistics and marketing is a concept called marketing logistics.
Marketing logistics is described as a system of planning and acting which guarantees that
ordered goods will be supplied on time, with using of proper means of transport, in the
quickest way and possibly the cheapest, Dwiliński (1998). Taking of logistic activities in
cooperation with marketing happens in area of point of contact which is logistics in delivery
and distribution, creating commonly a structure of marketing logistics.