PEST Analysis
Political Influences
− Relationships between U.S. and countries producing coffee beans
− Environmental regulations
− Industry-specific regulations
Economic Influences
− Demand for food and beverages
− Customers’ buying power
− Exchange rate & taxation
Social Influences
− Trend
− Consumer preferences
− Changes in lifestyle and occupation
− Education
Technological Influences
− advances in manufacture
− biotech and agricultural development
− IT developments