These days teens addicted to expensive brand-name bags, shoes, and etc. Teens have become a force in the luxury market. The days of begging parents for a Benetton rugby or Coach saddle bag are long gone. They don’t just covet luxury goods, they buy them. Designer labels make up about 15.3 percent of purchases by 13- to 17-year-olds, according to a recent study by New York-based marketing research company NPD Group. Five years ago, that figure hovered at 9.6 percent. Increasingly, luxury brands are catering to younger customers (Corcoran, 2007). As manufacturers know that teens are becoming a more powerful consumers, they used magazine, television, and mail to communicate to teenagers. One major contributing factor to the teen shopping and brand name explosion is that teens have more money today than previous generations. Teens want the name brand labels more today because they have more funds to spend on such items than previous generations, they have more spending options available to them, and advertisers are marketing more and more to teens as powerful consumers.